Versace Jeans Couture is a licence diffusion line. These clothing line incorporate elements of the signature Gianni Versace line while focusing on current seasonal trends. It is a casual clothing line that focuses on informal clothing : high-end denim and classic Gianni Versace print shirts.
Creation of the brand by Gianni, Santo and Donatella Versace. 1980/90
The brand is at its highest point and is collaborating with the greatest : Madonna or even Princess Diana are its loyal clients. 1991
Gianni Versace exposes he’s first Haute Couture collection under the name Atelier Versace. 1997
Gianni Versace is murdered and his sister Donatella takes over the brand. 2018
The brand is present at Milan’s Fashion Week with all the greatest models from the nineties.