URBAN STREET COUTURE HERITAGE
Versace Jeans Couture is a licence diffusion line. These clothing line incorporate elements of the signature Gianni Versace line while focusing on current seasonal trends. It is a casual clothing line that focuses on informal clothing : high-end denim and classic Gianni Versace print shirts.
1978
Creation of the brand by Gianni, Santo and Donatella Versace
1980/90
The brand is at its highest point and is collaborating with the greatest : Madonna or even Princess Diana are its loyal clients
1991
Gianni Versace exposes he’s first Haute Couture collection under the name Atelier Versace
1997
Gianni Versace is murdered and his sister Donatella takes over the brand
2018
The brand is present at Milan’s Fashion Week with all the greatest models from the nineties
Versace Jeans Couture | Robert Dodd