Leader in the design, marketing and distribution of high-end products, Ralph Lauren Corporation shines in apparel, accessories, shoes and home, and other licensed products. For 50 years, its reputation and brand image has been affirmed through a growing number of products, brands and the development of international markets. Its international reach, breadth of products offering and unique multichannel distribution are quite unique among luxury and ready-to-wear businesses.
Ralph Lauren borrows 50 000 dollars to open his new tie store called « Polo ». The following year he launches a suit and shirt line. 1970
The designer creates the Great Gatsby movie’s tailored suits. 1972
The brand opens a women clothing line and a wide range of shoes and even furnitures. 1990
Launching of a sport collection called Polo Sport. 2000
The brand takes off imposing a new « life style » communication, the story of a real American style.